"...even if the quality [of others] was as good as we’re getting now, they would never compare with the value-for-money we get at McGirvanmedia.”
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So, you think you can just play any music you like down the phone line when your customers are on hold? Think again.
When clients call your company and are placed on hold, the next few seconds are crucial. If you have no on hold system – the worst case scenario – all they will hear is dead silence, during which they will wonder if they’ve been disconnected or completely forgotten about. Leave them hanging too long and most will hang up…with 34% vowing to never call again.
It is infinitely better if they hear a recorded message or listen to music while waiting on hold, however the quality of that message on hold can obviously vary.
While many Australian companies continue to rush ‘off-shore’, one Global Giant has learnt the lesson of local loyalty... and that loyalty falls to McGirvanmedia.
QANTAS has listed among its non-air-frame and engine suppliers, an Australian company as its second longest Supplier of Services.
In this highly litigious era we live in, it is hard to believe that there are still some companies who throw caution to the wind and decide not to opt for professional Messages On Hold or Music On Hold services.
Instead they decide that they will simply connect the radio – or an MP3 player – to their phone system.
There are many good reasons NOT to do this, most notably the substantial fines incurred by companies that infringe music copyright laws and play unlicensed music.
Infringe music copyright and you'll really face the music... with massive fines and law suits!
The answer is yes, of course you can.
Whether you should or not is a totally different matter…basically because it is highly illegal.
It's like having your own in-house radio station ON HOLD, where the only commercials playing are yours.
Picture yourself ...on hold, waiting to speak to someone. You hear the same message you heard last time you called, and the time before that. Chances are it’s NEVER been changed. It becomes “wallpaper sound” – bland, uninteresting and bordering on irritating – and reflects badly on the company, even if it’s subliminally. You think: “How hard can it be to change your message every now and again?”
Good question, and the answer as you are about to find out, is not hard at all.
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McGirvanmedia Messages On Hold began in 1987. We are the regionsʼ premium On Hold and Voice Telephony provider trusted by over 1000 companies in the region. Our friendly, helpful team are the reason for that. At McGirvanmedia, we donʼt teach our people to be nice… we hire nice people.
McGirvanmedia proudly supports the Daniel Morcombe Foundation
