When customers call your business, the moments they spend on hold are far more valuable than many companies realise. Instead of silence, or worse, generic background music, those minutes can be transformed into a powerful marketing and engagement opportunity. Custom on hold messages allow you to keep callers informed, build trust, and promote your brand in a way that generic audio simply cannot.
If you’re ready to elevate your caller experience with custom messages on hold, call us on 1800 777 428, email enquiries@mcgirvanmedia.com.au, or use our online form to book a free demo and experience the McGirvanmedia difference for yourself.
Turning Hold Time into Brand Time
Every call is a chance to create a lasting impression. Rather than leaving callers with silence or generic tunes, custom music on hold messages use carefully selected tracks that match your brand’s personality, seamlessly blended with professional voiceovers. This combination doesn’t just fill dead air, it helps:
- Reduce perceived wait times by engaging listeners
- Provide useful information about your products and services while callers enjoy a professional audio backdrop.
- Reinforce brand identity with music and messaging that sound distinctly like your business.
Enhancing Customer Experience
Callers often form their first impression of a business while waiting on the line. Professional, custom on hold messages show your organisation values their time and experience. By offering relevant updates, service tips, or seasonal promotions, you give callers something engaging to focus on, improving satisfaction while reducing frustration.
Instead of generic background tunes, custom music on hold messages let you choose tracks that match your brand’s style, whether it’s upbeat and modern or calm and professional, paired with the right voice talent for a seamless audio experience.
Building a Stronger Brand Identity
Your phone system is an extension of your brand. Just as logos and marketing campaigns represent your image visually, your audio presence must do the same. Custom music on hold messages combines the right soundtrack with professional scripting and voice talent, creating a soundscape that reflects your business’s personality and reinforces your brand identity.
Whether you’re a bank, reassuring clients with a professional, calm tone, or a retailer highlighting vibrant seasonal offers, custom messaging ensures your on-hold audio is aligned with your broader brand identity.
Promoting Services and Driving Sales
Hold time can become sales time. Businesses often miss the chance to tell customers about new services, promotions, or important updates. With custom on hold messages, you can strategically highlight:
- Current promotions or special offers.
- New product launches.
- Seasonal campaigns.
- Important operational updates (holiday hours, new store locations).
This approach not only informs customers but can also encourage them to explore additional services they might not have otherwise considered.
Personalisation Leads to Retention
In today’s competitive landscape, personalisation is key. Tailored messaging shows that your business understands its audience and values clear communication. Custom on hold messages are designed specifically for your customers, crafted by expert scriptwriters and voiced by professionals who reflect your brand.
When callers feel understood and valued, they are far more likely to stay loyal. Personalised audio strengthens relationships and increases customer retention, turning simple phone interactions into brand-building opportunities.
Why Choose McGirvanmedia?
With over three decades of experience, we have partnered with more than 1,000 clients across industries such as healthcare, finance, retail, and travel. From scriptwriting to recording and delivery, every detail is managed in-house to guarantee consistent, broadcast-quality results.
Choosing McGirvanmedia for your on-hold messaging means you get:
- Access to a diverse library of professional voice artists and royalty-free music.
- Scripts tailored to your business goals and compliance needs.
- Fast turnaround times with most projects completed within 24-48 hours.
- Audio delivered in the exact formats required for your phone or VoIP system.
Make Every Call Count
Your phone line is often the first direct interaction customers have with your business. Don’t waste that opportunity with silence or generic filler. Instead, use custom music on hold messages to enhance the caller journey, communicate value, and strengthen your brand.
At McGirvanmedia, we make the process simple and stress-free. Our team handles everything, from script development to audio production and technical delivery, so you can focus on running your business.
McGirvanmedia has recently worked with clients on custom music on hold solutions.
Have a listen to the samples below and see how we can enhance your customer experience.
Ready to hear the difference a professional audio production company makes? Call us on 1800 777 428, email enquiries@mcgirvanmedia.com.au, or try our free demo today by making an enquiry through our online form.
