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Driving Customer Satisfaction: The Benefits of Professional Message on Hold and IVR for Car Dealerships

1 July 2024


There are many car dealerships and service centres in Australia and it’s imperative to convey effective up to date communication to potential car buyers – It’s the key to providing a seamless and enjoyable experience for customers. From enquiries about available models to scheduling service appointments, every phone call represents an opportunity to engage with potential buyers and it’s also a great loyalty builder with existing customers. This is where professional message on hold and interactive voice response (IVR) systems can play a crucial role, to always ensure a positive experience for all callers.

1. Efficient Call Handling

A professionally recorded IVR system can efficiently route calls to the appropriate department or service, reducing wait times and ensuring that customers are connected to the right person quickly. Whether it’s a customer calling to enquire about a specific car model or a service appointment, an IVR system can help streamline communication and improve overall efficiency for both the customer and the company representative.

2. Providing Important Information

On-Hold Messages and IVR systems can also be used to provide important information to callers, such as dealership hours, location details, and any special promotions. This helps to make sure that callers have all the relevant information they need when they are doing their homework, even when they are unable to speak with a staff member immediately.

3. Enhancing Professionalism

A professionally recorded message on hold, message in-queue, and IVR system can enhance the overall professionalism of a car dealership. It conveys to callers that their call IS important and shows the dealership is well-organized and customer-focused. This helps to build trust and confidence in the dealership’s ability to provide high-quality service and support.

4. Improving Communication with Customers

Effective communication with customers is essential for car dealerships. A message on hold and IVR system can help ensure that customers receive timely and accurate information, reducing the need for follow-up calls and improving satisfaction.

5. Managing Call Volume

During busy periods, such as weekends or holidays, a message on hold and IVR system can help manage high call volume by providing information and options to callers. An efficient call flow helps reduce wait times and customers will always receive the assistance they need in a timely manner.

6. Enhancing the Customer Experience

Overall, a professional marketing message on hold and IVR system can enhance the customer experience for car dealerships. By providing clear, concise information and efficient call handling, these systems can improve communication to create a more positive and enjoyable experience for customers.


In conclusion, a professional message on hold and IVR system can offer numerous benefits to car dealerships, including efficient call handling, providing important information, enhancing professionalism, improving communication with customers, managing call volume, and enhancing the overall customer experience. By investing in these systems, car dealerships will improve communication, streamline operations, and create an informative, more positive and enjoyable experience for their customers.

McGirvanmedia is the largest message on Hold, music on hold, and IVR voice telephony supplier on Australia’s East Coast.    We supply our Message on Hold and IVR Service to many car dealerships in Australia and Asia Pacific.

Our expert team of Voice artists are real people, who will represent your brand both professionally and authentically.  We do all the work!  From content writing to quality checking so you can be rest assured you’re in good hands when we work together. Have a listen to some of our past productions we’ve recorded for various car dealerships, workshops, and brands.



Or, have a listen to our full offering via our audio library. If you’re ready to get started, just email us at enquiries@mcgirvanmedia.com.au or call 1800 777 428 to speak to one of our audio experts.

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